Harnessing the Power of Crowdfunding: Strategies for Success

Crowdfunding has revolutionised the way projects and businesses raise funds by tapping into the collective support of the community. This post will explore effective strategies to create compelling crowdfunding campaigns that resonate with potential backers.​

Key Points:

Crafting a Compelling Story: We all love a good story so nailing down your narrative is really important - make sure you cover the who, why, what and where. Think from the donors perspective - why should they care enough to help fund your project? Let everyone know why your project is important, how they can get involved and what you are aiming to achieve. 

Setting Realistic Goals: Set a realistic goal and be completely open and transparent about what you want to achieve and how you will go about reaching that goal. If you have an overly ambitious target or are it seems as if you are asking for too much in the first place your project could stall in the first launch phase - not great! You can also state you will have a 'stretch goal' e.g if we raise £10,000 then we will aim to raise £20,000 (you can change your target at that point and explain to all backers by posting an update to infirm them of your plans. 

Engaging Your Network: It's really important that you and any team members involved with your project are reaching out to your core supporters, ideally in advance of going live. Putting together an email list of your top 50 or 100 contacts is v important to help you start fast and with momentum. The majority of donations/pledges on crowdfunding projects will come from your efforts, not just random people - they will come onboard when they can see existing activity on your fundraising page.  Go big - social media, email marketing, events, networking, paid ads, PR and promotion - it all adds up! 

Leveraging Social Media: Social Media is a great way to reach your target audiences, especially if you have an existing network to connect with. However don't rely too much on social media, make sure you mix it up and have more channels being used to promote your crowdfunding page. 

Offering Attractive Rewards: Rewards offered can be both physical, digital and intangible, so you can offer merch, branded products, pre-sales of products, digital rewards like pics, or NFT's for example. For intangible think about experiences you can offer your donors, e.g meet the team, have a meal together with the founders and other fun things like that. 

To find out more you can visit our crowdfunding help section here - https://www.fundsurfer.com/help/how-to-crowdfund-successfully