19 Psychological Tactics for Successful Crowdfunding Campaigns
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This great article at ConversionXL has some great ways to make sure your crowdfunding campaign is successful.
- Choose an All-or-Nothing Model
- Include a Breakdown of Donation Spending
- Describe Your Education and Past Successes
- Donate to Other Crowdfunding Projects
- Look into the Video Camera
- Use Second-Person Narratives
- Reference an Inexpensive Hedonic Product
- Disclose Personal Information
- Publicize the Names of Potential Donors
- Publicize the Names of Actual Donors
- Give Rewards That Are Tangible and Practical
- Incorporate Many (Fun) Reward Tiers
- Add New Rewards in the Final Stages
- Share It With Your Personal Network
- Offer the Lowest Possible Donation
- Choose a Shorter Project Duration
- Give Free Rewards at Various Funding Levels
- Provide Reminders Throughout the Project
- Target Donors Who Can Empathize